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Client:

Apres Noir

Category:

Complete Brand Development

Date:

March 1, 2018

Après Noir is a monthly exclusive dinner and concert series that takes place at Chateau Le Jardin Event Venue in Vaughan. One Thursday night each month, Après Noir imports some of the best acts the world has to offer in an all-encompassing evening including a comedic celebrity MC, a range of talented and international live acts, expansive fashion components, live visual artists who’s pieces are sold all over the world to established art collectors, a recognized and acclaimed chef, and an A-List headliner..

From the ground up, Insert Marketing developed the entire brand profile for Apres Noir. This collaborative process linked ad buys, web development, sponsorship and the purchasing of talent at the event itself into one cohesive machine.

Instantly upon announcement, Après Noir gained exposure through national and international outlets such as The Star, Billboard, The Fader, The Sun, BlogTO, ET Canada, Complex, Iheartradio, and Highsnobiety.


Development:

  • Website design and management

  • Asset development

  • social media management

  • Advertising campaigns

  • Sponsorship acquisition

  • Talent Buying