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Client:

Edge Hospitality

Category:

Social Media Marketing, Content Development, Website Development, Sale deck development, Print.

Date:

February 2017

Edge Hospitality Group offers an event experience that starts with an idea and ends with an exceptional and unforgettable celebration. This full-service wedding brand operates venues, provides catering and produces cutting-edge edge experiences in the western GTA region. This celebrated brand presents clients with a team of committed, experienced professionals to offer the utmost in service, food, and décor.


Edge Hospitality Group operates a plethora of unique venues that cater to a broad selection of event types. in collaboration with Edge, Insert Marketing developed “My Wedding Planner,” a digital interface that changes the user experience based on a simple survey. Once logged on to Edge Hospitality's website, the web page's background skin, colour palette and more will change based on a client's personal preferences, eventually leading them to a specific Edge venue. The initiative was very successful with assisting in a 28% increase in sales. Edge than revamped their sales decks with the new branding to once again revamp their visual ascetic. Insert also executed a social campaign that encourages clients to share posts through their socials with re-posts from their respective accounts. This initiative helped increase visibility, check-ins and calls to action while increasing lead generation.



Development:

  • Brand re-development  

  • Social media management

  • Asset development

  • Website Design and management

  • Video development

  • Photoshoot execution

  • Sales deck design + print

  • Business card design + print