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WHO IS THE CLIENT

Cure is a rebrand of Bloke nightclub, a concept developed entirely inside Insert Marketing’s office.  


CLIENT DIRECTION

The new direction for this rebranded King Street club was to offer something different. Although behind the scenes the staff and promoters were remaining the same, a new look both visually and digitally was needed.


WHAT WE DID FOR THEM

Brand buildout:

A brand buildout was developed surrounding European-style medical institutions. With a modern-day twist on apothecaries, the green iconography and use of various medical elements were interspersed throughout physical ranging on site and all digital assets. A monogram replicating these European medical institutes as a green cross was developed and eventually became the sign outside of the venue.


DESIGN METRICS

Out of all the nightlife accounts we’ve worked with, Cure had the most coherent social media style. Most importantly on Instagram, an appealing tile structure using 3 asset takeovers was closely adhered to rather than focusing on a variety of imagery. It’s clean and crisp, and the venues direct visitors to the Instagram profile steadily increased because of this.


COPYWRITING METRICS

All copy drew a clear cut call to action to Cure’s website, a simple landing page for strictly guestlist signups.


VIDEO DEVELOPMENT METRICS

The performance of CPC on digital ad buys was the number one priority for all advertising. Creating animated versions of existing posters and graphics increases engagement naturally and heightened these clicks. We focused on what competitors were seeing results with and aimed to exceed those metrics.


TOOLS USED

Hootsuite, Adobe Stock, Unsplash, Combin, Instagram Automation tool, Adobe Photoshop, After Effects, and Premier.


BRAND DEVELOPMENT

 

ASSET DEVELOPMENT & DESIGN