We’ll Take Your Restaurant to Online Delivery & Pickup. Here’s Why/
Delivery is quickly becoming the preferred choice in the food industry. According to a recent study from investment bank UBS, delivery sales could rise more than 20 percent of the annual average to $365 billion worldwide by 2030, from $35 billion. Another study conducted by CHD Expert provides further evidence of the project increased profits from takeout: Takeout for pickup is projected to generate $124 billion in sales this year. Takeout with delivery from a third-party delivery company projects $13 billion in sales*. Numbers tell a simple story. Restaurants must adapt and find a way to implement an online ordering system to stay afloat. Online ordering systems open a gateway of possibilities for restaurants, all of which allow these restaurants to grow alongside these unstoppable trends
Why Use Digital Marketing
Digital marketing is a useful tool that works great to approach and attract customers. Statistics show that 75% of customers access restaurant information through their portable smart devices, while 33% also look for online menus. Still perplexed about employing a digital marketing strategy? Listed below are a few logical reasons to further support the evidence.
Develop Your Identity.
Failing to develop a brand for your restaurant will take you out of the competition. Establishing a brand allows your restaurant to have a unique identity, giving potential customers a feel for the type of food you serve and the quality of it. Digital marketing enables you to sustain the credibility and uniqueness of your brand, which in turn attracts more customers.
Speak Directly to Clients.
Online feedback from guests can considerably affect your business. More often than not, when potential customers search your business online, they look for reviews. Digital marketing strategies allow you to handle online reviews, and when executed correctly, will help your restaurant earn an excellent reputation.
Tell A Visual Story.
Posting photos is an excellent strategy that works remarkably well in bringing customers to you. Sharing mouth-watering pictures of your best dishes and making the customers go weak in the knees, is a strategy that works all too well. Through digital marketing strategies, you can treat customers' eyes in advance. This way, they'll crave your food and likely visit your restaurant.
Give Your Clients Incentive.
Digital marketing enables your restaurant to maximize special offers and promotions. Seasonal promotions greatly benefit from this strategy. A simple post and marketing push across all social platforms will reach a broad audience, drawing more customers to visit your restaurant to take advantage of the promotion.
Manage Your Image.
Having your restaurant active on all major social media platforms is an essential component in reaching out to new customers. Consistently updating feeds, responding to customer inquiries, and holding frequent contests for followers, are a few tactics that prove to work remarkably well.
